Build your business with expert strategies and proven tools
Transform Your Aesthetic Business: Master the Skills You Need to Grow and Thrive
Ready to boost your clarity, confidence, and cashflow?
Get access to our FREE Profit MAXIMIZER CALCULATOR and start doing business differently today. Take control of your beauty business and watch it thrive!
Your Path to Sustainable Beauty Success
By the end of this course, you'll have a clear business plan, a steady stream of clients, improved boundaries, and the confidence to lead your team effectively. Expect to see not just growth in your business, but also a balanced and fulfilling career that aligns with your values.
"I’m Struggling with Consistent Bookings"
You’ve been working hard, but your schedule remains inconsistent. You’re unsure how to attract and retain clients, and the uncertainty is affecting your confidence and income.
"I Feel Overwhelmed by Business Operations"
Managing the business side of things—like setting up systems, pricing services, and managing finances—feels like a huge task. You wish you had a clear roadmap to follow, but it seems like there’s always something new to figure out.
"I Don’t Know How to Stand Out in a Competitive Market"
With so many beauty professionals offering similar services, it’s hard to differentiate yourself. You want to build a unique brand and attract your ideal clients, but you’re not sure how to cut through the noise and make a lasting impact.
The Real Reasons Other Beauty Trainings Aren’t Working
no. 01
Lack of Personalized Guidance
Many beauty courses offer generic advice and don’t address your unique needs as a professional. Without tailored support, it’s hard to apply the skills effectively and see real results in your business.
no. 02
No Focus on Business Fundamentals
While some courses focus solely on technique, they overlook the critical business aspects—like marketing, pricing, and financial management—that are necessary for sustainable success.
no. 03
Inadequate Ongoing Support
Once the course ends, many students are left on their own. Without access to a community or ongoing mentorship, it’s easy to feel lost when challenges arise, leading to frustration and stagnation.
To succeed, you need a training program that doesn’t just teach techniques but also provides the tools and support to build a thriving business. That’s where we come in.
"The best training I've received in the industry so far. Since training with you, I've been able to better
communicate with my clients to ensure they receive the right treatments for their specific skincare needs."
— Michelle (Esthetician)
What makes us different
Why Choose Profit with Purpose?
One
Expert-Led, Proven Strategies
Learn from industry professionals with 16 years of experience in the Aesthetic industry. We offer tried-and-true methods that help you grow your business and achieve long-term success.
Two
Comprehensive, Hands-On Training
Our courses go beyond just theory—get the practical skills, business knowledge, and marketing strategies you need to thrive in today’s competitive beauty market.
three
Ongoing Support and Community
Join a private Facebook group where you can ask questions, connect with like-minded professionals, and access monthly live Q&A sessions to ensure you’re always on the right track.
four
Balance Business and Fulfillment
We help you create not just a profitable business, but one that aligns with your values and allows you to lead with confidence, while avoiding burnout and maintaining healthy boundaries.
what to expect
Transformative Results with Profit with Purpose
01
Build a Strong Foundation for Growth
By the end of the course, you'll have a clear business strategy, efficient systems in place, and the confidence to scale your business, leading to long-term growth.
02
Attract and Retain Your Ideal Clients
Gain the tools to effectively market your services, boost your client bookings, and keep them coming back, all while building a loyal and trusting clientele.
03
Achieve Balance and Fulfillment
With a solid understanding of business management and boundaries, you’ll not only achieve financial success but also create a career that’s aligned with your personal values and goals.
our training
Introducing Profit with
Purpose’s Training Program
Unlock the potential of your beauty business with our comprehensive, expert-led training. Over the course of 4 months, you'll gain the essential skills to grow your business, attract your ideal clients, and achieve lasting success. With a focus on both technical expertise and business strategy, this self-paced program helps you build a confident, purpose-driven career while avoiding burnout. Start your journey toward a thriving, balanced beauty business today!
Here's what they say about us:
Get to know us
Hi, I'm Carolyn.
I’ve spent over 16 years in the Aesthetic industry helping beauty professionals build successful and sustainable businesses. After working with countless clients and learning the ins and outs of skincare treatments and business strategies, I created this course to help professionals like you grow with purpose.
Through customized skincare techniques and cutting-edge technologies, I’ve crafted a program that teaches not just the technical skills, but also the business knowledge, marketing strategies, and mindset you need to thrive. My mission is to empower you to lead confidently, avoid burnout, and achieve a fulfilling career that you’re passionate about. I’m here to guide you every step of the way. Let’s build the beauty business you’ve always dreamed of.
"Knowledge was shared in a way that made me want to learn more. I learned to invest in myself, in quality products, provide quality service, and charge what I am worth while remaining confident and humble."
—Rashaun (Esthetician)
Frequently Asked Questions
1. How do I set up my business for growth?
Our course teaches you the essential systems and structures needed to establish a solid foundation for your business, ensuring sustainable growth and success.
2. How do I attract and keep my ideal clients?
You’ll learn proven marketing strategies, branding techniques, and client retention practices that will help you build a loyal clientele and consistently book appointments.
3. How do I raise my prices without losing clients?
We’ll guide you through the process of pricing your services confidently and effectively, with strategies to help you communicate your value to clients while maintaining strong relationships.
4. What should I include in my service menu?
Our course covers how to curate a service menu that reflects your expertise and appeals to your target market, ensuring you offer the right treatments to meet their needs.
5. When is the right time to hire or scale my business?
You’ll gain insights into recognizing when it’s time to expand your team, scale your services, or invest in new technologies to grow your business without overextending yourself.
6. How do I stand out in a saturated market?
We’ll teach you how to create a unique brand and marketing strategy that differentiates you from competitors, allowing you to attract your ideal clients.
7. What should I post on social media?
Social media can be overwhelming, but we’ll help you create a content strategy that resonates with your audience and drives engagement, all while staying authentic to your brand.
8. Do I need a brand or just a logo?
A strong brand is more than just a logo. You’ll learn the importance of a consistent brand identity that speaks to your values and connects with your clients on a deeper level.
9. How do I market myself without feeling salesy?
We'll teach you the exact method how you can market yourself that will attract the right clients to your business.
10. How do I manage my finances and pay myself?
We’ll teach you how to properly manage your business finances, set financial goals, and pay yourself in a way that ensures both personal and business financial stability.
11. Can I scale my business and still stay grounded in my values?
Absolutely! Our course focuses on sustainable growth that allows you to expand your business while staying true to your core values and maintaining a healthy work-life balance.
Ready to Transform Your Beauty Business?
Take the first step toward building a thriving, fulfilling career. Join our community of empowered beauty professionals and start your journey today. Let’s grow your business with purpose!
